Where Brain Science and Marketing Meet

The Persuasion Slide Book Is Here!

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ps-header-1050Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store.

It’s a short book that provides a more complete and better illustration of my Persuasion Slide framework. I’ve blogged about it and recorded a podcast, but the book format lets me incorporate plenty of illustrations and screenshots to illustrate key points.

The Persuasion Slide: Combine Conscious and Non-conscious Motivators #CRO pic.twitter.com/S3MlyL9YRh Click To Tweet

If you haven’t run across one of my earlier explanations, The Persuasion Slide is a simple framework with four components, each of which may have conscious and non-conscious aspects. It’s a way of thinking about both in a structured way.

We’ve all been in campaign meetings where marketing wants to play up features and benefits, sales wants to offer discounts, and one lone voice is suggesting using psychology and emotion. My framework is intended to level the playing field by bringing all the elements together in an organized and prioritized way.

You can zip through the book in an hour, and if you skip the appendix with two “real world” examples it will take even less time.

And, for its introductory period, I’ve set the price at just $4.99 US (hence the earlier latte reference). Want that fancy coffee AND the book? No problem, you can get the book for free if you are a Kindle Unlimited subscriber.

I’d really appreciate your feedback on the Slide framework and the book. Your ideas for improving the framework or the book itself are most welcome. One advantage of publishing in electronic form is that I don’t have thousands of paper copies to get rid of before I can issue an improved edition.

The Persuasion Slide: Combine Conscious and Non-conscious Motivators #CRO pic.twitter.com/S3MlyL9YRh Click To Tweet

If you do find the book useful, I would greatly appreciate your leaving a quick Amazon review. (If you didn’t like it, let me know what you think would make it better!)

Good luck, and start sliding!

Amazon Link: The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind

10 Comments
  1. Jeff Laurie says

    I assume you’ll let us know when The Persuasion Slide is available in print form. Not all of us have Kindle. Sort of frustrating….

    1. Roger Dooley
      Twitter: rogerdooley
      says

      Hi, Jeff, I’ll certainly announce the print version. But, you don’t need a Kindle device – you can get a free Kindle app for your PC, Mac, iPad, iPhone, Android, etc. Works great, and you if you continue reading on another device it can sync to your last location. Check the app store for your device, or start here: https://www.amazon.com/gp/digital/fiona/kcp-landing-page .

      1. Alan says

        Doesn’t matter what software you have, they won’t sell Kindle stuff to me here in Malaysia, while printed books are fine.

        1. Roger Dooley
          Twitter: rogerdooley
          says

          That’s annoying, Alan… once my 90 day commitment to Kindle-only is over, I’ll release in multiple ebook formats and, if there’s demand, in paper too.

          1. Alan says

            Well on the bright side I was able to buy Brainfluence for my phone on Kobo, so there’s that? 🙂

            I’m still reading a book on pricing at the moment, but I’ll be starting on yours soon…

  2. Walter Thome says

    Just got mine. Keep up the great work, Roger. Guess it would be difficult to remember, but we met and shared a cup of coffee in Neuromarketing World Forum, 2013, São Paulo.

    1. Roger Dooley
      Twitter: rogerdooley
      says

      Of course, Walter, that was a great event! Sao Paulo is a beautiful city!

  3. Jayney Goddard says

    Just downloaded, can’t wait to get stuck in. Loving everything you do Roger! Thank you so much.

    1. Roger Dooley
      Twitter: rogerdooley
      says

      Hope you get some great ideas, Jayney, thanks for stopping by!

  4. Mark Reynolds says

    Your blog has been a source of inspiration for me. Been reading all your articles and learning from it. Thanks a bunch mate!

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