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Author

Liraz Margalit 3 posts 0 comments

Liraz Margalit, PhD, is a Web psychologist at ClickTale, a company that provides digital customer experience management and enterprise optimization solutions. She analyzes online consumer behavior from a psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. Liraz writes ongoing blog for Psychology Today named “Behind Online Behavior.” She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.

Are You Scaring Your Customer’s Inner Caveman?

Liraz Margalit 5
Your website design may activate threat circuits in your customer's brain.

Is Your New Website Layout Killing Your Engagement?

Liraz Margalit 14
Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Liraz Margalit 7
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
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