Nielsen Acquires Innerscope Research
Ratings and research behemoth Nielsen is doubling down on neuromarketing by completing the purchase of Innerscope Research.
Innerscope first tweeted a link to an Ad Age report:
Nielsen completes acquisition of Innerscope Research, per AdAge: http://t.co/C15bOz3cYV @CMBiometrics— Innerscope Research (@Innerscope) May 27, 2015
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