Want to be more productive? Need more time in your day? Get tips, tools, and hacks from Roger in a new section. And, since this is a departure from our other content at Neuromarketing, there's a one-checkbox poll to vote for or against this new section.

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites…

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good…

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation,…

Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...

This year's Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I've attended or…

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts…

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the…

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.