Where Brain Science and Marketing Meet

The Persuasion Slide Book, Coming Soon!

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The Persuasion Slide
Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

Persuasion Slide CoverIn particular, the model puts often ignored non-conscious factors that motivate customers and hidden friction elements that reduce success front and center. I wrote a blog post about the concept here: The Persuasion Slide: An Introduction. I recorded a solo podcast describing the concept, too: Gliding Down The Persuasion Slide.

I’m in the final revision throes. Some of my feedback has been to provide more illustrations and examples, so it’s a bit slower than simple copy-editing. But, it’s getting closer.

The book will initially be in Kindle format, with possible variations to follow.

Don’t miss out! If you want to keep informed about the status of the book and be notified of any special offers at launch time, please subscribe to updates below. (If you already get my weekly newsletter, you don’t have to re-subscribe.)

Thanks for your support, I hope you’ll find The Persuasion Slide to be a useful addition to your marketing toolbox!

2 Comments
  1. Charles Pavia says

    Hope you will have examples how packaging designers & manufacturers can leverage neuroscience insights.

    1. Roger Dooley
      Twitter: rogerdooley
      says

      Not much specifically about packaging in this one Charles, though the blend of conscious and non-conscious motivators definitely applies to package design and content. And, often packaging has to provide its own “nudge” to get noticed on the shelf. Hmmmm… thanks!

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