What DARPA Knows About Persuasive Copy
I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, is putting money into studying one particular writing technique.
What’s the secret persuasion tool the super-spooks are so interested in? I won’t spoil the surprise – check out my post here!