Where Brain Science and Marketing Meet

What DARPA Knows About Persuasive Copy

4

drone
I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, is putting money into studying one particular writing technique.

What’s the secret persuasion tool the super-spooks are so interested in? I won’t spoil the surprise – check out my post here!

4 Comments
  1. Brian Clark says

    Glad to have you as a guest, Roger. Maybe we should do it more often. 😉

  2. Roger Dooley
    Twitter: rogerdooley
    says

    Thanks, Brian, it was a lot of fun – you have a great community!

  3. Roger congratz on your guest post. Copyblogger is one of the hottest places to guest post right now. I look forward to the day I get a guest post there hehe.

  4. Erica says

    great post! love the links you added and you should guest post here more as well!

Leave A Reply

Your email address will not be published.