Where Brain Science and Marketing Meet

Japanese Agency Buys Into Buyology

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Japan’s second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:

TOKYO – Hakuhodo has entered a business alliance with Buyology, a New York-based consultancy, to develop marketing-related neuroscience expertise.

Having identified the application of neuroscience to marketing practices as a growing worldwide trend, the Japanese agency has signed a capital alliance agreement with Buyology, placing a director on the company’s board. [From the Financial Times –
Hakuhodo forms alliance to develop neuromarketing by David Blecken.

The Japanese agency has been working with Buyology founder Martin Lindstrom for four years on a consulting basis, and has now apparently decided to solidify their relationship in a more significant way.

Lindstrom neuromarketing credentials have been on the rise since his book Buyology was published last year.

2 Comments
  1. raymond says

    The most interesting and valuable contribution to Buyology was by Prof Richard Silberstein’s NeuroInsight team at Swinburne University of Technology in Melbourne.

  2. Ron Wright
    Twitter: Sands_Research
    says

    Martin, Buyology Inc. and Sands Research teamed up for a presentation of our mobile neuromarketing technology on the NBC Today Show. The segment can be found on the front page of the Sands Research website (www.sandsresearch.com) if interested.

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