Japanese Agency Buys Into Buyology
Japan’s second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:
TOKYO – Hakuhodo has entered a business alliance with Buyology, a New York-based consultancy, to develop marketing-related neuroscience expertise.
Having identified the application of neuroscience to marketing practices as a growing worldwide trend, the Japanese agency has signed a capital alliance agreement with Buyology, placing a director on the company’s board. [From the Financial Times –
Hakuhodo forms alliance to develop neuromarketing by David Blecken.
The Japanese agency has been working with Buyology founder Martin Lindstrom for four years on a consulting basis, and has now apparently decided to solidify their relationship in a more significant way.
Lindstrom neuromarketing credentials have been on the rise since his book Buyology was published last year.