Neuromarketing on NPR

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National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday:

Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities.

Listen to the whole thing: The ‘Buyology’ Behind The Way We Shop.

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1 Comment

  1. Deb S. says

    I heard this interview. It was fascinating! For that matter, the whole science is intriguing.

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