National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday:
Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities.
Listen to the whole thing: The ‘Buyology’ Behind The Way We Shop.
I heard this interview. It was fascinating! For that matter, the whole science is intriguing.