Neuromarketing on CNBC
Earlier this week, CNBC’s Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers’ overloaded inboxes and the interplay between online commerce and brick and mortar stores.
Brainfluence got a nice graphic for a few seconds:
I brought up the issue of choice, and how too many choices can actually reduce the probability that we will make any decision at all.
The other guest, Dr. Paul Hokemeyer, brought up gender differences. He pointed out that men tend to be more transactional, and might prefer the simplicity of ecommerce, while women might place greater value on the in-store experience.
Here’s the version that CNBC posted on their site: