Brainy Marketing at SXSW 2013
We’ve put together the top thought leaders in brain and behavior-based selling for an exciting panel at South by Southwest Interactive 2013! Check back here for more information as it becomes available, and feel free to ask any questions in the comments!
Brainy Marketing: Neuro-Optimized Websites
Need to get more leads or sell more product? Do you want to create a stickier website that encourages visitors to stay and consume more content? Boost affiliate revenue? The vast majority of your visitor’s behavior is driven by emotion and unconscious processes – if you are only talking about features, benefits, and prices you won’t maximize your success. This panel of thought leaders from diverse disciplines will show you how to appeal directly to your visitor’s brain. You’ll learn how to apply the latest findings from neuroscience, neuromarketing, and behavior research to redesign your site, write persuasive copy, and trigger the visitor behavior you want. The expert panelists, all from different backgrounds, will focus on techniques that produce bottom-line results.
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology—Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. A prolific traveler, Lindstrom is on the road 300 days annually dispensing his brand of wisdom to top executives of McDonald’s Corporation, Procter & Gamble, PepsiCo, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people. Lindstrom has and continues to feature in the Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today, Fast Company, and numerous other publications. His book, BRAND Sense, was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.” Lindstrom’s latest book, Buyology, has been translated into more than 30 languages. More at martinlindstrom.com.
Brian Clark is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney. Brian built three successful offline businesses using online marketing techniques before moving to a completely online business model.
The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions to 150,000 subscribers and over 60,000 customers to successfully grow their businesses through social media and online marketing.
Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing the top companies in many Fortune 100 categories.
Before founding NeuroFocus, Dr. Pradeep was the founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. Prior to founding Meridian, Dr. Pradeep was at GE Corporate Research and Development where he worked extensively with the various global businesses of GE. While a scientist at GE, Dr. Pradeep worked on medical technologies, satellite navigation systems, and other classified technologies.
He was presented with the Great Minds award by the Advertising Research Foundation, the group’s top prize which recognizes “an individual who brings excellence to advertising research in the category of research innovation.” He was also named “Person of the Year” by the USA India Business Summit for his “impressive innovations and achievements in the field of neuromarketing.”
His latest book, The Buying Brain, was published in 2010. Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.
Roger Dooley is a marketing speaker and author of the blog Neuromarketing as well as the upcoming book Brainfluence (Wiley, November 2011). He is the founder of Dooley Direct, a neuromarketing and digital marketing consultancy, and co-founded College Confidential, the leading college-bound website. He spent years in direct marketing as the cofounder of a successful catalog firm and also served as director of corporate planning for a Fortune 1000 company. Dooley has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.