Merchant Mechanics

Merchant MechanicsName: Merchant Mechanics


Merchant Mechanics, Inc.
1 Oak Ridge Road
West Lebanon, NH 03784

Phone: (603) 643-5454
Fax: (603) 643-5467


Co-founder and President: Matthew Tullman
Co-founder and Chief Research Officer: Dr. Kimberly Clark

About Merchant Mechanics:

We are the industry experts in consumer decision making, visual perception and spatial navigation (wayfinding). We provide our clients with powerful and actionable shopper insights generated from our in-house consultancy of industry specialists, which includes PhDs in Behavioral and Consumer Psychology and Cognitive Neuroscience. The Pioneers of Retail Forensics, we utilize a holistic integration of conventional and cutting-edge array of research methods and technologies, from traditional market surveys to consumer observation, to psychophysiological measures, depending on our clients’ needs. [From Merchant Mechanics website.]

Neuromarketing Technologies Employed: Eye tracking, EEG, EMG, fMRI, biometrics