Neuroscience Research

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.

Coffee aromas can increase arousal and cognitive performance.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.