Media Coverage
Media Coverage – Roger Dooley & Brainfluence
The Nashville Ledger – Is it more important to like the company or product? (April 20, 2018)
The Globe & Mail – Five ways to assess your company’s mysterious culture (April 12, 2018)
Tampa Bay Times – USF works to remake its muddled brand. Right now, ‘it doesn’t really say anything’ (March 1, 2018)
SmartCompany – How to maximise your chances of success when asking for a favour (October 9, 2017)
US News & World Reports – How to Be a More Conscious Consumer (September 18, 2017)
Accenture Perspectives – The Science of Marketing (April 17, 2017)
The Globe & Mail – Business lessons from Donald Trump’s campaign by Harvey Schachter (November 18, 2016)
OZY – The Scientists Who Control Your Brain’s ‘Buy’ Button by Zara Stone (July 19, 2016)
Marketing Magazine (Australia) – Neuromarketing: saviour or destroyer? by Craig Hunter (June 16, 2016)
The Drum – SXSW and the future of food by Karen Fewell (March 25, 2016)
The Guardian – How far is too far when it comes to advertising to children? by Martin Wright (September 16, 2015)
The Christian Science Monitor – Why do we love grumpy animal memes? Science explains by Lisa Suhay (July 30, 2015)
The Next Web – The Power of Free by Ali Abdullah (July 11, 2015)
The Christian Science Monitor – ‘Inside Out’: Disney film based on science of facial expressions by Husna Haq (June 18, 2015)
Entrepreneur – 3 Great Ways to Create an Emotional Bond with Customers by Jesse Torres (February 23, 2015)
Kiplinger – Mannequin Eye Contact and Other Ways Retailers Get You to Spend More by Anne Kates Smith (December 15, 2014)
CNBC – Closing Bell Segment on Holiday Shopping (December 2, 2014)
The Christian Science Monitor – The color red leads to higher eBay bids, and other ways retailers trick your senses by Lou Carlozo (December 9, 2014)
News.com Australia – The marketing tricks developed through brain science that make you spend more money by Wenlei Ma (July 31, 2014)
Smart Company – Brain gain: How neuroscience can improve your business marketing today by Eloise Keating (July 28, 2014)
Adweek – How Package Designers Use Science to Influence Your Subconscious Mind: Neuro-marketing triggers emotions, not reason by Noreen O’Leary (June 17, 2014)
The Guardian – What’s in a name? A restaurant’s success can hinge on the right words by Rebecca Hardy (October 8, 2013)
The Rise to the Top – Brainfluence: How to Tap into Your Customer’s Unconscious Thoughts (Interview with David Garland, May 9, 2012)
Inc. – Psych! 5 Brain Tricks to Make Customers Buy by Caitlin Berens (March 14, 2012)
Want to increase your revenue? It’s time to get smarter about how your customers’ minds really work, suggests a new book.
Webmaster Radio – The Irrational Brain with Roger Dooley (Interviewed by Tim Ash, January 30, 2012)
Scientific American – Can Money Buy Self Esteem? (January 17, 2012)
CNN – How They Make Those Adverts Go Straight to Your Head (October 6, 2012)
