Media Coverage

Media Coverage – Roger Dooley & Brainfluence

The Nashville LedgerIs it more important to like the company or product? (April 20, 2018)

The Globe & MailFive ways to assess your company’s mysterious culture (April 12, 2018)

Tampa Bay TimesUSF works to remake its muddled brand. Right now, ‘it doesn’t really say anything’ (March 1, 2018)

SmartCompanyHow to maximise your chances of success when asking for a favour (October 9, 2017)

US News & World ReportsHow to Be a More Conscious Consumer (September 18, 2017)

Accenture PerspectivesThe Science of Marketing (April 17, 2017)

The Globe & Mail – Business lessons from Donald Trump’s campaign by Harvey Schachter (November 18, 2016)

The Scientists Who Control Your Brain’s ‘Buy’ Button by Zara Stone (July 19, 2016)

Marketing Magazine (Australia) – Neuromarketing: saviour or destroyer? by Craig Hunter (June 16, 2016)

The DrumSXSW and the future of food by Karen Fewell (March 25, 2016)

The Guardian – How far is too far when it comes to advertising to children? by Martin Wright (September 16, 2015)

The Christian Science Monitor – Why do we love grumpy animal memes? Science explains by Lisa Suhay (July 30, 2015)

The Next Web – The Power of Free by Ali Abdullah (July 11, 2015)

The Christian Science Monitor – ‘Inside Out’: Disney film based on science of facial expressions by Husna Haq (June 18, 2015)

Entrepreneur – 3 Great Ways to Create an Emotional Bond with Customers by Jesse Torres (February 23, 2015)

Kiplinger – Mannequin Eye Contact and Other Ways Retailers Get You to Spend More by Anne Kates Smith (December 15, 2014)

CNBC – Closing Bell Segment on Holiday Shopping (December 2, 2014)

The Christian Science Monitor – The color red leads to higher eBay bids, and other ways retailers trick your senses by Lou Carlozo (December 9, 2014) Australia –  The marketing tricks developed through brain science that make you spend more money by Wenlei Ma (July 31, 2014)

Smart Company – Brain gain: How neuroscience can improve your business marketing today by Eloise Keating (July 28, 2014)

Adweek – How Package Designers Use Science to Influence Your Subconscious Mind: Neuro-marketing triggers emotions, not reason by Noreen O’Leary (June 17, 2014)

The GuardianWhat’s in a name? A restaurant’s success can hinge on the right words by Rebecca Hardy (October 8, 2013)

The Rise to the Top – Brainfluence: How to Tap into Your Customer’s Unconscious Thoughts (Interview with David Garland, May 9, 2012)

Inc. – Psych! 5 Brain Tricks to Make Customers Buy by Caitlin Berens (March 14, 2012)

Want to increase your revenue? It’s time to get smarter about how your customers’ minds really work, suggests a new book.

Webmaster Radio – The Irrational Brain with Roger Dooley (Interviewed by Tim Ash, January 30, 2012)

Scientific AmericanCan Money Buy Self Esteem? (January 17, 2012)

CNNHow They Make Those Adverts Go Straight to Your Head (October 6, 2012)