Neuroscience and Marketing Books

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. (more…)

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…

I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish. (more…)

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten. (more…)

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren't getting our weekly episodes delivered to your player automatically,…