Neuromarketing

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

A single hailstorm changed me from rational to irrational...

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

Here are the seven persuasive tactics to help you get what you want in a business deal.

The F-Pattern describes one way visitors view your content. Here's how to optimize for it.

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.

Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.

With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.