Neuromarketing

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Restaurant guest experience depends on more than good food and quick service.

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

There's a new book trailer video for FRICTION! Comments are welcome!

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The lowly ketchup bottle has a couple of important lessons for marketers.