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Neuromarketing
General news and opinion in the field of using brain science in marketing
Study: Winner Declared in Audio vs. Video for Emotion
When they compared the emotional impact of audio vs. video content, researchers got a surprise.
How to Use Framing to Sell More Warranties and Service Contracts
A single hailstorm changed me from rational to irrational...
A Nudge From The World’s Most Famous Prison
The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.
Persuasive Tactics To Close Your Next Deal
Here are the seven persuasive tactics to help you get what you want in a business deal.
F-Pattern: A Secret Weapon To Boost Website Conversions
The F-Pattern describes one way visitors view your content. Here's how to optimize for it.
How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan
Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.
The Surprising Way to Boost Your Optimism
Optimism is good for you, and brain scientist John Medina explains the simple way to increase it.
Unlikely Liking: Dogs and Vodka
With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.
Why Sushi Pricing is Painful, and How to Fix It
Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.
5 Ways to Perfect Your Next Presentation
Want to nail your next presentation or speech? Here's how!
