Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Sensory Marketing for Intangibles
Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
How the Cootie Effect Can Reduce Virus Transmission
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
How One Simple Strategy Changed the Candy Industry
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
12 Cognitive Biases E-commerce Marketers Need to Know
Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
Non-Profit Persuasion Lesson from Jay-Z
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
Brainfluence Now Has An Italian Translation
Roger Dooley's book Brainfluence has just been released in an Italian translation.
Best Business Books of 2019 – Strategy+Business
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
Decoy Pricing: Did United Airlines Fire Their Behavioral Economist?
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
Customer experience tweaks that boost restaurant results
Restaurant guest experience depends on more than good food and quick service.
Campaign Fundraising vs. Neuromarketing Debate Scores
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
