NeurensicsName: Neurensics


Westerdoksdijk 40
Postbus 15583
1001 NB Amsterdam

Phone: +31 20 53 52 199

Founding Partner: Martin de Munnik
Neuromarketing Research Manager: Dr. Walter Limpens

About Neurensics:

In order to determine the objective motives of the consumer, we measure the brain activity of a representative segment of potential customers when viewing certain images, products, packaging, films, advertisements, logos and other brand creatives. We can also include viewpoints in the brain research, as relevant, such as getting subjects to listen to statements about a company’s propositions. This provides today’s managers with unique insight into what consumers are actually experiencing, allowing them to better predict intentions and behavior. [From Neurensics website.]

Neuromarketing Technologies Employed: fMRI