Sensory Logic

Sensory LogicName: Sensory Logic


Sensory Logic
1509 Marshall Street NE
Suite 400
Minneapolis, MN 55413

Phone: 651.224.7647

Fax: 612.379.0263


President: Dan Hill

About Sensory Logic:

Founded in 1998 because breakthroughs in brain science have confirmed the centrality of emotions in consumers’ decision-making process, Sensory Logic is a scientific market research firm that specializes in quantifying emotional response through the facial coding tool originated by Charles Darwin and developed into the Facial Coding Action System (FACS) by Dr. Paul Ekman and his colleague Wally Friesen. Facial coding provides a completely non-invasive, Internet-compatible way to gauge emotional response through a test subject’s facial muscle activity, known as action units (AUs), including quick, subtle activity known as “micro expressions.” [From]

Neuromarketing Technologies Employed: Facial coding.