About Roger Dooley

I’m Roger Dooley, and I’ve been writing here at Neuromarketing since 2005 – over two decades. My focus is on helping you market and sell better using brain science, behavior research, and, more recently, AI.

While marketing may be the primary topic, I also run across interesting research to help you be more productive. So, from time to time I share science-based productivity tips, plus my own strategies and tools.

I’ve been an entrepreneur for the majority of my working life, and am now primarily a writer and keynote speaker. I love meeting my readers as well as sharing my ideas with new audiences.

Read Me

My book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing was published by Wiley in 2011 and has been translated into eleven languages.

My book Friction: The Untapped Force That Can Be Your Most Powerful Advantage was published by McGraw Hill in 2019 and was named a Top 3 Management Book by PwC’s strategy+business.

My upcoming book The Persuasion Engine will be published by Wiley in May 2026, revealing how AI is democratizing behavioral science tools for businesses of any size.

In addition to writing here, I contribute to Forbes.com and host the Brainfluence podcast, now with over 400 episodes.

Meet Me

I enjoy meeting my readers around the world. I’ve engaged audiences in Sydney, Stockholm, Istanbul, London, Milan, Toronto, and dozens of other locations in the U.S. and around the world. (See speaking engagements, reviews, etc.). I particularly enjoy bringing new ways to think about customer experience to audiences.

Each of my talks is tailored to the interests of the audience, although the theme is always related to science-based business strategies. I’ve spoken to such diverse audiences as digital marketers, human resource executives, conversion specialists, advertising creatives, IT resellers, and diverse marketers.

Listen to Me (and Smart People)

One of my favorite endeavors is The Brainfluence Podcast. Over the years I’ve had conversations with world-class experts in marketing, science, and other business fields. Past guests include Robert Cialdini, Dan Pink, Guy Kawasaki,Tom Peters, Alan Alda, Dan Ariely and many more. The episode count is now 400+. For several years, I’ve recorded not only audio but video – check my YouTube channel.

I’m a college football fan, and have made the University of Tennessee (where I got my business degree) Vols my official team. My undergrad school, Carnegie Mellon, is known for many things… but not football, at least in the modern era. (Carnegie Tech, CMU’s first incarnation, did upset Notre Dame the one time they played… in 1926! That was the first time the Fighting Irish had been defeated at home in 23 years!) Today, I’m gradually adopting the University of Texas Longhorns – not only are they our local team, I’ve guest lectured and expect to teach an actual class there next year. Hook ’em!

For fifteen years, I’ve been based in Austin, Texas. Awesome city, great people, outstanding tech scene.

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Feel free to drop an email to rogerd (*at*) dooleydirect.com, and/or connect on LinkedIn. For quickest response, complete the form below. Or, for an immediate need, call 512-607-6368.