Roger Dooley – Bio & Photos

Need a bio or photo for a conference brochure or website? Grab as much (or as little) as you need below. Scroll down for photos. For a less formal introduction to Roger, click here.

Roger Dooley – Attribution

Quoting Roger or referring to him in an article? Feel free to use one of these:

Roger Dooley – Links

Roger Dooley
Neuromarketing
Brainfluence Podcast
Roger Dooley at Forbes
R

Books

Friction (McGraw Hill, April 26, 2019)
Brainfluence
The Persuasion Slide

Social
Twitter: @rogerdooley
LinkedIn: Roger Dooley
Facebook: Roger Dooley
Instagram: Roger Dooley

Roger Dooley – Short Bio


Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Roger Dooley – Medium Bio

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Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

Roger Dooley – Long Bio

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Roger Dooley is an author and international keynote speaker. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.

Dooley is the author of Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  (John Wiley & Sons). The latter has been translated into nine languages. He writes the popular blog Neuromarketing and a column at Forbes.com.  He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing after the acquisition.

Dooley’s work focuses on the practical application of brain and behavioral science. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.

The Persuasion Slide™ is a model created by Dooley that puts marketing and customer experience in an easy to understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behavior change topics, such as compliance with medical instructions.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company.  He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Roger Dooley Photos

Roger Dooley - Head Shot - Horizontal
Roger Dooley Horizontal Head Shot – Click image for hi-res
Roger Dooley - Keynote in Budapest
Roger Dooley Keynote - Frankfurt
Roger Dooley Speech – Click for hi-res