Roger Dooley – Bio & Photos

Resources for Event Organizers & Journalists

Need a bio or photo for a conference brochure, article, or website? Grab as much (or as little) as you need below. Scroll down for photos. For a less formal introduction to Roger, click here.

Roger Dooley – Attribution

Quoting Roger or referring to him in an article? Feel free to use one of these:

  • Roger Dooley, author of Friction and Brainfluence
  • Roger Dooley, author and international keynote speaker

Roger Dooley – Primary Links

Roger Dooley – https://www.rogerdooley.com/
Neuromarketing – https://www.neurosciencemarketing.com/blog/
Customer Experience Keynotes – https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakers
Brainfluence Podcast – https://www.rogerdooley.com/podcast
Roger Dooley at Forbes – https://www.forbes.com/sites/rogerdooley/
Roger Dooley on YouTube – https://www.youtube.com/neuromarketing

Books

Friction (McGraw Hill) – https://www.rogerdooley.com/books/friction/
Brainfluence (Wiley)https://www.rogerdooley.com/books/brainfluence/
The Persuasion Slide
https://www.rogerdooley.com/books/the-persuasion-slide/

Social
Twitter: @rogerdooley – https://twitter.com/rogerdooley
LinkedIn: Roger Dooley – https://www.linkedin.com/in/dooley
Facebook: Roger Dooley – https://www.facebook.com/roger.dooley
Instagram: Roger Dooley – https://www.instagram.com/rogerdooley/ 

Roger Dooley – Short Bio

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Roger Dooley – Medium Bio

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Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named a Top 3 Management Book and a Best Business Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He  co-founded  College Confidential, the leading college-bound website. That business was acquired by a unit of the UK’s Daily Mail Group, where Dooley served as VP Digital Marketing after the acquisition.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

Roger Dooley – Long Bio

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Roger Dooley is an author and international keynote speaker. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.

Dooley is the author of Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named a Top 3 Management Book and a Best Business Book by strategy+business) and the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  (John Wiley & Sons). The latter has been translated into eleven languages. He writes the popular blog Neuromarketing and a column at Forbes.com. He hosts the Brainfluence podcast, now with more than 400 episodes. He  co-founded College Confidential, the leading college-bound website. The latter business was acquired by a unit of the UK’s Daily Mail Group, where Dooley served as Vice President of Digital Marketing after the acquisition.

Dooley’s work focuses on the practical application of brain and behavioral science to marketing, customer experience, and employee experience. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. He has been named a Top 50 Global Thought Leader on Customer Loyalty.

The Persuasion Slide is a model created by Dooley that puts marketing and customer experience in an easy to understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behavior change topics, such as compliance with medical instructions.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company.  He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Roger Dooley Photos

Roger Dooley - Head Shot - Horizontal
Roger Dooley Horizontal Head Shot – Click image for hi-res
Roger Dooley - Keynote in Budapest
Roger Dooley Keynote Speaker Marketing Forum Milan Italy
Roger Dooley Keynote Speaker Marketing Forum Milan ItalyRoger Dooley Keynote - Frankfurt
Roger Dooley Keynote – Click for hi-res