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Branding
Building strong brands and brand personalities
Repeat, Repeat, Repeat… and Sell More
Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?
How You Can Become A Thought Leader in 30 Days
Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.
Brainfluence Podcast: Shankman, Kawasaki, and 8 More
Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.
The Wrong Font Can Kill You. Literally. Your Sales, Too.
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Be Awesome, from First Impression to Last, and More – Roger’s Picks
This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!
Sensory Marketing in a Business Card
We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can't smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use…
Build Your Authority, Persuade with Charts, More – Roger’s Picks
Your weekend reading list!
How to Scare Your CMO, Brain Upgrades, More – Roger’s Picks
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!
Do You Suffer From Funnel Vision?
They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.
Weird Mood Effects, Psycho Trolls, Unselling, and More – Roger’s Picks
Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!