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Neuromarketing

Spanish Audiobook for Brainfluence

Roger Dooley
Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation.
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Cultural Frame Switching: Different Language, Different…

Roger Dooley
Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when…
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What is Neuromarketing?

Roger Dooley
It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.
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Will Anonymous Social Proof Save Energy?

Roger Dooley
A new Philadelphia building uses huge LEDs to signal energy performance.
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Sensory Marketing for Intangibles

Roger Dooley
Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
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How the Cootie Effect Can Reduce Virus Transmission

Roger Dooley
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
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How One Simple Strategy Changed the Candy Industry

Roger Dooley
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
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When Lead Generation Trumps Helping Customers |…

Roger Dooley
Turning a chat request into a lead generation process adds friction and annoys customers.
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12 Cognitive Biases E-commerce Marketers Need to Know

Andrada Vonhaz
Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
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Non-Profit Persuasion Lesson from Jay-Z

Roger Dooley
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
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Brainfluence    The Persuasion Slide

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Latest Neuromarketing Posts
  • Spanish Audiobook for Brainfluence
  • Cultural Frame Switching: Different Language, Different Personality
  • What is Neuromarketing?
  • Will Anonymous Social Proof Save Energy?
  • Sensory Marketing for Intangibles

¡Nuevo – Neuromarketing en español!

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