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Neuromarketing

Will Anonymous Social Proof Save Energy?

Roger Dooley
A new Philadelphia building uses huge LEDs to signal energy performance.
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Sensory Marketing for Intangibles

Roger Dooley
Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
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How the Cootie Effect Can Reduce Virus Transmission

Roger Dooley
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
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How One Simple Strategy Changed the Candy Industry

Roger Dooley
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
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When Lead Generation Trumps Helping Customers |…

Roger Dooley
Turning a chat request into a lead generation process adds friction and annoys customers.
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12 Cognitive Biases E-commerce Marketers Need to Know

Andrada Vonhaz
Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
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Non-Profit Persuasion Lesson from Jay-Z

Roger Dooley
Rapper Jay-Z used a classic influence principle for non-profit persuasion.
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Brainfluence Now Has An Italian Translation

Roger Dooley
Roger Dooley's book Brainfluence has just been released in an Italian translation.
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Best Business Books of 2019 – Strategy+Business

Roger Dooley
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
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Decoy Pricing: Did United Airlines Fire Their Behavioral…

Roger Dooley
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
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Latest Neuromarketing Posts
  • Will Anonymous Social Proof Save Energy?
  • Sensory Marketing for Intangibles
  • How the Cootie Effect Can Reduce Virus Transmission
  • How One Simple Strategy Changed the Candy Industry
  • When Lead Generation Trumps Helping Customers | #FrictionHunter

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