Neuromarketing - Where Brain Science and Marketing Meet

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.

In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your…

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

Coffee aromas can increase arousal and cognitive performance.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The lowly ketchup bottle has a couple of important lessons for marketers.

Roger curates an expansive list of neuromarketing books.

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?