Neuromarketing - Where Brain Science and Marketing Meet

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

Roger Dooley's book Brainfluence has just been released in an Italian translation.

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Restaurant guest experience depends on more than good food and quick service.

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.