Neuromarketing - Where Brain Science and Marketing Meet

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

Roger Dooley's book Brainfluence has just been released in an Italian translation.

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Restaurant guest experience depends on more than good food and quick service.

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.