Institute of Sensory Analysis

Institute of Sensory AnalysisName: Institute of Sensory Analysis


Institute of Sensory Analysis
Ul. Plowiecka 1
04-501 Warsaw

Phone: +48 22 515 44 55


About the Institute of Sensory Analysis:

ISA offers a wide range of products which support key decisions made in R&D and marketing. The market analysis delivers the information regarding the product and brand acceptance / popularity / perceptions, as well as packaging, advertising effort or other marketing variables. The study methodologies allow us to focus on critical PLC stages. Below, you will find a readymade range of products on offer from ISA created during earlier studies conducted for other customers. The offers are flexible, dependent on our client’s needs. The basis for all new products constitutes our tried methodologies in line with the latest scientific theories and methodologies.[From company website.]

Neuromarketing Technologies Employed: fMRI, EEG, GSR, EMG, Eye Tracker and Olfactometer