Archive | September, 2006
Neuromarketing in Korea
We ran across this sketchy news item in Digital Chosunilbo, Korean Firms Turn to Neuromarketing. The article describes use of fMRI scans to aid the product development process:
Korea’s largest cosmetics company Amorepacific asked Prof. Sung Young-shin, who teaches consumer and advertising psychology at Korea University, to conduct a study on customers’ recognition of its brands [...]
Neuroeconomics, Asymmetric Paternalism, and Marketing
18. September 2006
How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism. In New Yorker writer John Cassidy’s superb neuroeconomics article, Mind Games: What neuroscience tells us about money and the brain, the practice is described as “a new political philosophy based on the idea [...]
Continue reading...Neuromarketing and Neuroeconomics Roundup
14. September 2006
The nearly simultaneous release of a neuromarketing article, Brain Sells, in TIME Europe, and a neuroeconomics article, Mind Games, in the New Yorker, has generated a considerable amount of blog activity. (See our commentary, TIME Europe Bullish on Neuromarketing and Mind Games: New Yorker on Neuroeconomics.) Much of this activity has been from bloggers [...]
Continue reading...Neuromarketing vs. Neuroeconomics
12. September 2006
The recent article, Brain Sells, in the Europe edition of TIME, comments that neuromarketing is “essentially a subgenre of another emerging discipline, neuroeconomics. ” When I scanned that line the first time, I saw a fair amount of truth in that. After all, neuroeconomics covers the general field of the neuroscience of [...]
Continue reading...Mind Games: New Yorker on Neuroeconomics
11. September 2006
John Cassidy of the New Yorker has penned an article on neuroeconomics that surely is one of the finest to date. To the extent that any magazine article about a rapidly evolving topic can be a classic, Mind Games – What neuroeconomics tells us about money and the brain is sure to become one. [...]
Continue reading...TIME Europe Bullish on Neuromarketing
11. September 2006
The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to improve marketing campaigns. They focus on the work of Neurosense, an Oxford-based consulting firm focused on neuromarketing that we’ve mentioned before (see Neurosense).
There’s [...]
Marketing to the Teen Brain
8. September 2006
Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently the teen brain works. Of particular interest to those involved in neuromarketing and neuroeconomics is that the areas of the brain used to make decisions differ between teens and [...]
Continue reading...Mind Reading: Imaging One Thought
7. September 2006
In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline, neuroscientists at the University of New Mexico have developed a technique that can reliably detect a single thought forming in an individual’s brain. From Watching a Single Thought Form in the Brain in the MIT Technology [...]
Continue reading...High-Res PET Scans Said Better Than fMRI
7. September 2006
South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results than fMRI techniques. Cho Zang-hee, the director of Gachon University of Medicine and Science’s Neuroscience Research Institute in Incheon, studied which brain areas were activated during simple finger motions by subjects and called past fMRI [...]
Continue reading...High Resolution fMRI Reveals New Level of Detail
5. September 2006
Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity – its scan data can be processed into colorful brain images showing which areas of the brain are active at a given time. fMRI has had some drawbacks – equipment that is costly and massive, a relatively [...]
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24. September 2006
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