[photopress:cruise_ship.jpg,thumb,alignleft]One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There’s no doubt that a good part of the success of the cruise industry is due to offering a product that people want: a [...]

There’s a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product’s warranty. Despite the fact that these are rarely great deals, many people purchase them. Often, the cost of the warranty is a significant [...]