Archive | October, 2006
Non-Verbal Communication and the Brain
Why do spokespeople in ads who aren’t professional actors do so badly most of the time? No doubt we’ve all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem painfully bad. Of course, we’ve also seen a few [...]
Continue reading...Brain Registers Subliminal Nude Images
26. October 2006
This is one of those experiments that must have raised a few eyebrows during the approval process… “Let’s get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing them…” Apparently, though, the research got the go-ahead and ended up producing surprising results. [...]
Continue reading...Art, Science, and Ads
23. October 2006
Every human culture has developed some kind of art, and scientists puzzling over art’s appeal are proposing a neuroscience-based explanation. Vilayanur Ramachandran of the University of San Diego’s Center for Brain and Cognition, along with colleage William Hirstein, some years ago proposed eight laws of artistic experience:
1. The ‘peak shift principle’ makes [...]
Free Money? Just Say No!
19. October 2006
I’m still catching up on the reading I missed during my extended trip (and posting hiatus) a few weeks ago, and one of the more interesting things I’ve run across is an article in the UK’s Times Online, Why say no to free money? It’s neuro-economics, stupid. The article describes an unusual variation on [...]
Continue reading...Cruise Marketing and Neuroeconomics
17. October 2006
One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There’s no doubt that a good part of the success of the cruise industry is due to offering a product that people [...]
Continue reading...Food Ads and Marketing to “Cravers”
16. October 2006
Last May, we posted Food Ads: How Brains Respond, which discussed research showing that images of food triggered a response in the brain’s reward centers. Now, as reported in the Seattle Times in Chocolate: Love at first bite — or sight, Ciara McCabe and Edmund Rolls of Oxford University in England will present additional [...]
Continue reading...“Neuroplanning” and Neuromarketing in the Czech Republic
13. October 2006
The Prague Post, a popular English-language weekly in the Czech Republic, ran both an article, Picking Your Brain, and an opinion piece, On the brains (and ethics) of neuroplanning, on the topic of neuromarketing. The former covers the launch of a neuroscience-based media planning effort being launched by European media planning firm PHD Network.
With [...]
Calcium Sensors for Better Brain Imaging
12. October 2006
Using fMRI, functional magnetic resonance imaging, to create colorful maps of brain activity has pervaded almost every area of neuroscience research, not to mention the fledgling field of neuromarketing. Conventional fMRI, though, has significant limitations in its spatial resolution. We recently reported on some advances in high resolution fMRI systems as well as [...]
Continue reading...Warranties, Neuromarketing, and Neuroeconomics
11. October 2006
There’s a neuromarketing lesson in extended warranties. If you have purchased any kind of electronic product in the last few years, you were almost certainly offered an opportunity to extend the product’s warranty. Despite the fact that these are rarely great deals, many people purchase them. Often, the cost of the warranty [...]
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- The Power of FREE!
- Decoy Marketing
- Order vs. Disorder: Surroundings Matter
- The Neuromarketing of Burgers
- Child Labor: Put That Baby to Work!
- Fear Factor Branding: The Best Ad Placement Ever
- Neuro-Menus and Restaurant Psychology
- Photos Make a Difference
- Your Brain on Stories
- Scent Marketing vs. Social Media
- Alexandre Bigaiski: Hello Roger. Could you send me the lyrics of this ...
- Roger Dooley: There's no doubt that objective, in-depth intervie...
- Dov Gordon: While it's interesting to explore whether people c...
- Alexandre Bigaiski: Oh my God! I love music and love neuromarketing! T...
- Rukhsana: I wish I had realizes it earlier____ nevertheless ...
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31. October 2006
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