April 2012

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there's been…

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth…

Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the…

One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don't need. My response to this is…

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five o'clock, or until retirement, don't bother reading Mark Cuban's new book, How…

It's that time of year when many U.S. high school seniors are making their final college decisions. They have their last acceptance letters, and now must choose which school they will attend in the fall. It's a good time to think about…

Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers trigger that system they can reinforce behavior and create positive…

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in…