March 2013

Libboo, a startup that aims to encourage book discovery and recommendation sharing between like-minded readers, is offering 10 free electronic copies of my book Brainfluence. This is a first-come, first-served deal, as far as I can tell.

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn't new - it dates to Paul Ekman's groundbreaking research in the 1950s to…

I was surprised to hear that Google is killing off Google Reader. I've been a sporadic user for years, and I know many people still rely on RSS feeds to keep up with multiple blogs and other sites. At the same time, I suppose I fall into…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first time that I can remember, the top spot was a tie - Coca-Cola "Security Camera"…

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, "content marketing" is the latest web marketing…