Neuromarketing at Microsoft

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step further by attempting to compare viewer engagement with advertising across multiple technology platforms, including Xbox LIVE [...]

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Keith Winter: New Emsense CEO

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had previously held the COO slot at Exponential Interactive, an Internet advertising company. Web marketers might recognize Exponential’s previous name, Tribal Fusion, a bit more readily. Previously, Winter held C-level [...]

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