Computers As People: Happy Customers and Automation

Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively that the person could not distinguish it from a human.) But you don’t have to try to fool people – research shows well-designed automation can make people feel like [...]

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The Emotional Computer – Part 2

Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an “emotionally aware” computer. While that phrase may imply a degree of emotional sensitivity that won’t arrive for decades, Robinson’s experimental PCs record and analyze facial expressions, matching them to a database of 20 facial movements and 24 [...]

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Mood-Sensing Advertisements

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user has visited, ads viewed, or other behavior, new ads can be delivered that more precisely target the user’s interests. But what if you could sense the mood of the [...]

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