The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. In particular, their work found that a simple font was more likely to get the readers to make a commitment. Here’s the whole story… […]