Browsing Tag

emotional engagement

Social Media Tops TV

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally…

Connect Emotionally to Boost Sales

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail chains showed that while just one in five consumers felt they had an emotional connection…

Study: TV Branding Beats Online

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope,…

It’s Super Bowl Brain Scan Time!

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!)…

Love Branding

Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and "love coach." While these two callings seem unrelated at first glance, Dahlman thinks they…

Emotional Ads Work Best

The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are…