Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web traffic than any other ad.
Is Your Web Developer Planting Hidden Customer Experience Land Mines?November 26th, 2013
The 3 Types of Buyers, and How to Optimize for Each OneJuly 30th, 2014
Time to Get Touchy?August 3rd, 2010
The Neuroscience of Conversion OptimizationAugust 14th, 2014