Tag Archive | "higher education marketing"
College Branding in an Open Source Era
At this year’s South by Southwest Interactive, I had a chance to speak with Anya Kamenetz, author of DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In her short but insightful book, Kamenetz outlines the forces that are starting to transform higher education in the U.S. and suggests alternative scenarios for [...]
Continue reading...College Branding: What if Harvard Moved Next Door?
Monday, November 2, 2009
Why do most college branding efforts end up as meaningless pablum? I think it’s because most colleges have been relatively insulated from the effects of devastating competition. In fact, historically there have been major barriers to competition in the cozy world of higher education. The biggest have been geography, cost, and reputation. [...]
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Tuesday, May 11, 2010
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