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Person of Interest Billboard Interacts, Adds Social Media

How do you create buzz for a new show about citizen surveillance, CBS’s Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If the person does that, they can access their “classified file” and post the photo to Facebook or Twitter. Here’s a video of the billboard in action: […]

By |September 13th, 2011|

Start Me Up: Brilliant Billboard

Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard: […]

By |January 20th, 2010|