R.I.P. EmSense

Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

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Keith Winter: New Emsense CEO

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had previously held the COO slot at Exponential Interactive, an Internet advertising company. Web marketers might recognize Exponential’s previous name, Tribal Fusion, a bit more readily. Previously, Winter held C-level [...]

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