Can neuromarketing explain why Trump won, and why the polls were so wrong?
It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site. […]
As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines topped interesting visuals as a reason to read an article. This is from the Harris release: […]
The latest news from the neuromarketing experiment at New Scientist magazine is that sales of their August issue were up 12% over the previous year, and seemed unusually strong for August. The cover of that issue was tweaked after Neurofocus studied The bigger news, I think, is the attention that this modest experiment has received and continues to receive.
The latest to jump on the bandwagon is the New York Times: […]