Tag Archive | "menu engineering"
Pricing Lessons from Restaurants
My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the [...]
Continue reading...Neuro-Menus and Restaurant Psychology
Monday, January 4, 2010
Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and profits.
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Thursday, January 7, 2010
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