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Launching a Novel Product – Reader Challenge

Whenever someone subscribes to this blog, they get a welcome email that encourages them to let me know what their biggest marketing challenge is. I reply to every one of these by private email. Sometimes, I have what I hope is a constructive suggestion.

It occurred to me that sharing these brief exchanges (minus any identifying details) might be useful to the rest of the Neuromarketing reader base. So, here’s the first one – the content from the original emails has been edited to preserve privacy and better fit the diverse interests of our readers: […]

By |May 28th, 2014|

Persuade with Visual Metaphors

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not. […]

By |May 8th, 2013|