Launching a Novel Product – Reader Challenge

Whenever someone subscribes to this blog, they get a welcome email that encourages them to let me know what their biggest marketing challenge is. I reply to every one of these by private email. Sometimes, I have what I hope is a constructive suggestion. It occurred to me that sharing these brief exchanges (minus any [...]

Continue Reading...

Persuade with Visual Metaphors

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.

Continue Reading...