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Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]

By |April 28th, 2014|

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover

Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.

How did these companies, along with others like Pinterest and even Facebook itself, achieve such tremendous growth and stickiness? How did Facebook supplant more established competitors like MySpace and Friendster? Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. […]

By |March 11th, 2014|