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19th Century Neuromarketing?

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to characterize personality. This collection of tiny heads is from the British Science Museum, which explains: […]

By |April 2nd, 2009|

Neuromarketing Shoots Itself in the Foot

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the technology seems to lead to an overabundance of hype and claims that are difficult to back up. A good example is the recent New York Times Op-Ed piece This Is Your Brain on Politics which we chronicled in Political Neuromarketing. […]

By |January 9th, 2008|