Order vs. Disorder: Surroundings Matter

While our behavior is clearly influenced by our surroundings – most of us act differently in a church vs. a nightclub – new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social norms.

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Political Neuromarketing

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine: Voters sense both peril and promise in party brands. Emotions about [...]

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