Virtual Coolness

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may suggest a higher degree of “fitness” as a mate (i.e., health and resources). This drive extends even to the virtual world, according to a study conducted by Spent author Geoffrey Miller.

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Spent: Sex, Evolution, and Consumer Behavior

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller “Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture.” This is how evolutionary psychologist Geoffrey Miller leads into an early chapter on the importance of marketing. In spent, Miller sets out to [...]

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