Bloggers and the Buyology Neuromarketing Bubble

One effect of the publication of Martin Lindstrom’s Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty of print and online media coverage. My perception is that neuromarketing news coverage is at an all-time high. Even [...]

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