One effect of the publication of Martin Lindstrom’s Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty of print and online media coverage.
My perception is that neuromarketing news coverage is at an all-time high. Even now, Google News lists 35 neuromarketing stories, which doesn’t sound like much but is far, far above the usual. Surprisingly, although Google news trends shows a huge week-to-week jump in neuromarketing news stories in the buildup to the Buyology launch, the spike doesn’t look much higher than past peaks. Blogs tell a similar though perhaps more dramatic story: […]