How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.” […]
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort. When I speak at events like Pubcon, The Conversion Conference, and the upcoming Conversion Summit in Frankfurt one of the great benefits is getting to share ideas with industry experts. Two of these people who really know what they are doing are Brian Massey, founder of Conversion Sciences, and Chris Goward, co-founder and CEO of WiderFunnel Marketing Optimization. They both have recent books that will help you improve your website’s performance. Here are the particulars: […]
Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters. […]
Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.
In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of memories. Medina conducted the test while teaching a complex molecular biology topic [...]