testing

How often are websites designed using "best practices" or by trusting the experience of a seasoned expert? The answer is, "all too frequently."

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It's getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads,…

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by…

In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of memories. Medina conducted the test while teaching a complex molecular biology topic…