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The Dark Side of Reader Comments

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest web marketing buzzword and reader engagement is high on the list of goals. In contrast to a few years ago, today just about every content site, from tiny blogs to the largest news sites, allows readers to add comments. It seems like a complete win-win – readers can get heard, and the sites benefit from more engagement and additional content. It turns out that in some cases that “free” content comes with a price. […]

By |March 4th, 2013|

Go Viral, the Neuro Way

Much of the content on the web is created by users (“user generated content,” or “UGC”), but only a small amount of that is actually interesting enough to generate substantial interest or “go viral.” A new study by OTOInsights, a division of One to One Interactive, looks at user-created videos and flash animation from a neuromarketing standpoint. Specifically, the researchers used biometric measures to gauge the emotional engagement of viewers and then compared their data to actual ratings of the content as shown in the above chart. They came up with several major findings: […]

By |December 1st, 2009|