Nielsen to Acquire NeuroFocus

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn’t already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival WPP Group. Nielsen already owns 30% of NeuroFocus as a result of an earlier investment in the firm (see [...]

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