Cheltenham Film & Photographic Studios
Phone: +44 (0)207 100 7250
Chief Executive: Andy Dean
Founder: Gemma Calvert
At Neurosense, we specialise in uncovering the deep-seated feelings and nonconscious reactions that consumers have to brands, products, packaging designs, advertisements and marketing initiatives. By helping our clients access and understand how consumers truly feel about their brands, we are helping them create better products and services and deliver more effective marketing and advertising campaigns.
Our implicit tests work by capturing consumers’ nonconscious attitudes and associations online in less than a second and before the conscious brain has time to influence their responses. In this way, we are able to measure consumers’ emotions unfiltered by concerns about what they should or shouldn’t say. This in effect removes the confounding effects that so often plague focus groups and explicit questionnaires or surveys. [Provided by the company.]
Neuromarketing Technologies Employed: fMRI