One to One InsightName: One to One Insight

Website: www.onetooneglobal.com/insight/

Address:
One to One Insight
465 Medford St
Suite 300
Charlestown, MA 02129

Phone: 617.425.7300
Fax: 617.242.0632

Email: info@onetooneinteractive.com

CEO: Ian Karnell
President and CMO: Jeremi Karnell

About One to One Insight:

The benefits of applying Pre-Cognitive Engagement techniques to consumer research is the ability to gather feedback on a customers emotional state or level of arousal, without disturbing their experience with distractions.

Additionally, readings could be gathered that do not rely on the inherent limitations of self-report methods, inaccurate reports (intentional or unintentional) or interviewer bias.

Findings from Pre-Cognitive Engagement research provide useful indicators towards consumers’ preference for a particular brand or product.

Several application areas have benefited from neuromarketing research including:
• Gaming
• Advertising
• Product design
• Brand perception
• Fast moving consumer goods testing (FMCG)
• Work environments
• Gambling
• Media
One to One Insight incorporates EEG sensors into a headset, with little intrusion to the user. The advantages of our approach are relatively lower cost and vastly increased portability and manoeuvrability. [From onetooneinteractive.com.]

Neuromarketing Technologies Employed: EEG, eye tracking

email