One to One Insight
465 Medford St
Charlestown, MA 02129
CEO: Ian Karnell
President and CMO: Jeremi Karnell
About One to One Insight:
The benefits of applying Pre-Cognitive Engagement techniques to consumer research is the ability to gather feedback on a customers emotional state or level of arousal, without disturbing their experience with distractions.
Additionally, readings could be gathered that do not rely on the inherent limitations of self-report methods, inaccurate reports (intentional or unintentional) or interviewer bias.
Findings from Pre-Cognitive Engagement research provide useful indicators towards consumers’ preference for a particular brand or product.
Several application areas have benefited from neuromarketing research including:
• Product design
• Brand perception
• Fast moving consumer goods testing (FMCG)
• Work environments
One to One Insight incorporates EEG sensors into a headset, with little intrusion to the user. The advantages of our approach are relatively lower cost and vastly increased portability and manoeuvrability.[From onetooneinteractive.com.]
Neuromarketing Technologies Employed: EEG, eye tracking