Building strong brands and brand personalities
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!
We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely visual. […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]
Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!