Building strong brands and brand personalities
We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely visual. […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]
Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
Essential reading for the weekend…
Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]