Building strong brands and brand personalities

How To Write Headlines That Surprise The Brain

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

By |September 22nd, 2015|

Repeat, Repeat, Repeat… and Sell More

Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?

By |May 27th, 2015|

How You Can Become A Thought Leader in 30 Days

Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.

By |May 20th, 2015|

Brainfluence Podcast: Shankman, Kawasaki, and 8 More

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

By |April 1st, 2015|

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

By |March 24th, 2015|

Be Awesome, from First Impression to Last, and More – Roger’s Picks

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

By |February 20th, 2015|

Sensory Marketing in a Business Card

We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely visual. […]

By |January 8th, 2015|

Build Your Authority, Persuade with Charts, More – Roger’s Picks

Your weekend reading list! […]

By |November 7th, 2014|

How to Scare Your CMO, Brain Upgrades, More – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]

By |October 27th, 2014|

Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]

By |October 21st, 2014|