Building strong brands and brand personalities
You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.
Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?
Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!
We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely visual. […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]