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Building strong brands and brand personalities

Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]

By |October 21st, 2014|

How Sunshine Changes Reviews, Psycho Trolls, and More – Roger’s Picks

Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
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By |October 10th, 2014|

Seeing Without Seeing, Marshmallow Test for Adults, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
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By |September 19th, 2014|

Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…
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By |September 12th, 2014|

Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! […]

By |August 29th, 2014|

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]

By |August 22nd, 2014|

Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]

By |August 8th, 2014|

Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment! […]

By |June 19th, 2014|

How to Win Arguments, Be Attractive, & More – Roger’s Picks

Heres some of the interesting content we found this week…

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”. […]

By |May 30th, 2014|

Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment! […]

By |May 23rd, 2014|