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Brilliant Billboard Traps 230,000 Real Bugs

14. May 2013

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

Do Your Customers Feel Ignored?

30. April 2013

15 comments

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

Musical Beans… Really!

2. April 2013

2 comments

Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product. According to the UK’s Design Week, The stunt comprised the creation of a different ‘experience’ [...]

The Essential Truth in Audi’s Super Bowl Ad

31. January 2013

40 comments

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see:

Unconscious Branding by Douglas Van Praet

28. January 2013

3 comments

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on [...]

Best of Neuromarketing – 2012

20. December 2012

6 comments

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are [...]

Why You Need a Scent Logo

13. December 2012

17 comments

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.

Brands Count – Seen or Unseen

6. December 2012

3 comments

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

Latest Brainy Marketing at Forbes

26. October 2012

3 comments

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

Brainy Marketing Update – Forbes

23. August 2012

1 comment

It’s been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment – Forbes has a cool comment exposure system that lets authors of posts (e.g., me) “call out” quality comments, and the site admins often expose these comments on other [...]

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Archive | Branding RSS feed for this section

Brilliant Billboard Traps 230,000 Real Bugs

Do Your Customers Feel Ignored?

Musical Beans… Really!

The Essential Truth in Audi’s Super Bowl Ad

Unconscious Branding by Douglas Van Praet

Best of Neuromarketing – 2012

Why You Need a Scent Logo

Brands Count – Seen or Unseen

Latest Brainy Marketing at Forbes

Brainy Marketing Update – Forbes

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Roger’s “Brainy Marketing” at Forbes

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