Hook ’em: The Psychology of Persuasive Products – SXSW 2016

psychology-persuasive

Hook ’em: The Psychology of Persuasive Products – SXSW 2016

Hook ’em: The Psychology of Persuasive Products is an approved panel for SXSW 2016. Tentative schedule info is March 14, 2016, 5:00PM to 6:00PM in the JW Marriott, Salon FGH. Panelists will include Nathalie Nahai, Nir Eyal, Susan Weinschenk, and Roger Dooley. Here’s the description, followed by more information about the panelists (including videos for each):

Our experts will teach you how to design products, websites, apps, and marketing campaigns using the science of human behavior. What was the psychology behind Slack becoming the dominant team app? Why was Whatsapp worth billions when dozens of messaging apps failed to get traction? Successful apps, websites, and apps are habit forming. There are specific, brain-oriented approaches to attracting interest, signing up users, and keeping them engaged.

Our panelists will each have a short formal presentation, followed by a discussion open to the audience. This will be a session packed with actionable advice and takeaways that audience members can apply immediately to their own projects.

Here’s some info about our panelists:

Nathalie Nahai

Nathalie NahaiNathalie Nahai is a Web Psychologist and best-selling author of Webs of Influence: The Psychology of Online Persuasion
 (Pearson).

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.

Nathalie is the founder of the Institute of Web Psychology, which helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.

She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s. Nathalie is also a resident blogger at Marketing Week and Psychology today, and she contributes to national publications and radio on the subject of online behaviour and research.

You can tweet to her @TheWebPsych and check out her website thewebpsychologist.com.

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Nir Eyal

Nir-Eyal-233x300Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products
. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

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Susan Weinschenk

weinschenk-200x300Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as abehavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, and government and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, and How To Get People To Do Stuff.

Susan is a keynote speaker around the world, and these days spends a lot of time in her video studio recording her online training classes and she’s also writing her next book. Her clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at her own website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today.

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Roger Dooley

roger-pd-trans-sm.pngRoger Dooley is an author, international keynote speaker, and consultant. He is a recognized thought leader in the use of brain and behavior research to improve marketing, sales, and customer experience.

Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
 (John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing as well as the Brainy Marketing column at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing and continues in a consulting role.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

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SXSW 2015

Nathalie, Nir, and Roger presented a panel titled “Designing for the Mind” at SXSW 2015. Here are some audience comments: