Neuromarketing is the place to talk about using brain science in Marketing and Sales. We cover both breaking news about relevant brain research as well as “big picture” topics like ethical dilemmas posed by cutting-edge technology.
Neuromarketing is published and authored by Roger Dooley, president of Dooley Direct, LLC. Dooley is a consultant and entrepreneur who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them.
Clients of Dooley’s firm range from Fortune 500 firms to entrepreneurial ecommerce businesses. Beyond his role as a neuromarketing missionary, his expertise includes online community building, web promotion, and search engine marketing.
Dooley regularly addresses national conferences, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing to web communities and social networks. He holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. Some Neuromarketing posts are also published at Futurelab Marketing & Strategy Innovation.
For information about engaging Roger for consulting or being a neuromarketing speaker, email rogerd (at) dooleydirect.com or call 512-607-6368.
All opinions expressed here are those of the authors, and do not reflect the views of their clients, employers, affiliates, or anyone other than the authors.
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